our experience-led blueprint
Every project begins with insight, unfolds through strategy, and thrives through creativity. We have structured our approach in a way that makes it a seamlessly collaborative experience for you. This process specifically applies to branding strategy projects but can be modified to fit other kinds of work engagement.
Every project begins with insight, unfolds through strategy, and thrives through creativity. We have structured our approach in a way that makes it a seamlessly collaborative experience for you. This process specifically applies to branding strategy projects but can be modified to fit other kinds of work engagement.
1. INTRODUCTION
Ideally everything starts with an introductory call—where we listen to you talk about your idea or business, your pain points and your aspirations for it. These discussions will help us see where we can come in to help and if we're a perfect fit.
Ideally everything starts with an introductory call—where we listen to you talk about your idea or business, your pain points and your aspirations for it. These discussions will help us see where we can come in to help and if we're a perfect fit.
2. project scope
After we've gotten familiar, discussed your business and what you seek to achieve, we will then put together a project scope tailored to your objectives. This scope will include the work model, engagement, deliverables, projected timeline and the investment.
After we've gotten familiar, discussed your business and what you seek to achieve, we will then put together a project scope tailored to your objectives. This scope will include the work model, engagement, deliverables, projected timeline and the investment.
3. onboarding
Once we align on everything outlined in the scope of work, we will then proceed with sharing the paperwork for your signature and the invoice for the initial deposit of 50%, after which you will be onboarded to your Project Portal. Your Project Portal is where everything regarding the project will be managed seamlessly including communication and updates.
Once we align on everything outlined in the scope of work, we will then proceed with sharing the paperwork for your signature and the invoice for the initial deposit of 50%, after which you will be onboarded to your Project Portal. Your Project Portal is where everything regarding the project will be managed seamlessly including communication and updates.
4. discovery and strategy
After all the necessary paperwork and initial deposit have been completed, we will initiate our discovery process to fully understand your position in the business space.
Based on our findings we will then proceed with a 3-Phase Strategy Workshop where we establish and solidify your desired Narrative, Positioning, and Verbal Identity. This is how we create the driving essence of your business that attracts people as customers, clients, or colleagues.
After all the necessary paperwork and initial deposit have been completed, we will initiate our discovery process to fully understand your position in the business space.
Based on our findings we will then proceed with a 3-Phase Strategy Workshop where we establish and solidify your desired Narrative, Positioning, and Verbal Identity. This is how we create the driving essence of your business that attracts people as customers, clients, or colleagues.
5. visual identity
Once we've fully established the core essence of your business, we will then put together and align on the creative direction to develop a unique visual identity that thoughtfully expresses your narrative. We will begin with Stylescapes to introduce the look and feel, then refine the concept to sharpen every detail across all the brand assets created within the project scope.
Once we've fully established the core essence of your business, we will then put together and align on the creative direction to develop a unique visual identity that thoughtfully expresses your narrative. We will begin with Stylescapes to introduce the look and feel, then refine the concept to sharpen every detail across all the brand assets created within the project scope.
6. Review and alignment
This process is where we make sure that what we have built together aligns with the project and business objectives.
Additionally, this is also where the internal activation of your branding strategy happens. An internal activity where you engage your team to ensure the alignment of every team member with the new strategy, helping them understand how every effort they make daily is unanimously contributing to taking the company a step closer to the big dream. Optionally, we can help you create the experience to facilitate this engagement.
This process is where we make sure that what we have built together aligns with the project and business objectives.
Additionally, this is also where the internal activation of your branding strategy happens. An internal activity where you engage your team to ensure the alignment of every team member with the new strategy, helping them understand how every effort they make daily is unanimously contributing to taking the company a step closer to the big dream. Optionally, we can help you create the experience to facilitate this engagement.
7. brand roll-out
To wrap things up, we will put together and hand-off all the brand assets, as outlined in the project scope to the team for the external activation of the brand across relevant touch-points and launching of the experience. This is still a collaborative effort where we will actively be in touch for support till the experience is live.
For further support beyond the brand roll-out, we can discuss and agree on a retainer model for a dedicated team of creative specialists. However, you have access to free consultation for one month after the project completion.
To wrap things up, we will put together and hand-off all the brand assets, as outlined in the project scope to the team for the external activation of the brand across relevant touch-points and launching of the experience. This is still a collaborative effort where we will actively be in touch for support till the experience is live.
For further support beyond the brand roll-out, we can discuss and agree on a retainer model for a dedicated team of creative specialists. However, you have access to free consultation for one month after the project completion.
WE'RE ON STANDBY FOR BRIEFING
Let us transform your ideas into memorable experiences together.
WE'RE ON STANDBY FOR BRIEFING
Let us transform your ideas into memorable experiences together.
WE'RE ON STANDBY FOR BRIEFING
Let us transform your ideas into memorable experiences together.
