Making local global.
The challenge was to reposition the platform for expansion while giving its new vision a practical expression. Financial literacy was at the centre of the work, with a wider audience and more destinations in view.
We began with discovery sessions to understand the organisation’s goals, aspirations, and values. We then used those insights to develop a strategy for its position as a financial literacy platform in Nigeria and beyond.
A shared direction for identity and communication.
We developed a visual and verbal identity to represent the organisation and make it recognisable as it reached new audiences. The design work translated the direction into assets intended to communicate enlightenment and support trust, with web design forming part of the engagement.
The work connected the organisation’s ambition for expansion with how it would present itself and communicate with the people it wanted to reach. Since the rebrand, Afro Money Week has expanded to more destinations, with the first event after the rebrand hosting over 3,000 people and a community that has grown to well over 5,000.
