The Challenge

To reposition one of Nigeria's top platforms for financial literacy for global expansion and scalability. The need for the implementation of a new strategy developed in line with the organization's new vision of making local global and taking financial literacy from Lagos to Africans all over the world.

Approach

We started with the acquisition of information from discovery sessions to understand the goals, aspirations and core values of Afro Money Week as a brand. Then we proceeded to studying and analyzing these information to create a strategy that will position Afro Money Week as a go-to financial literacy platform in Nigeria and beyond.

Implementation

With a strategic method, we set out to create a unique visual and verbal identity that accurately represents the organization and makes it easily identifiable to people. In doing this, we designed aesthetically pleasing and equally functional assets that people will experience to create a desired perception of enlightenment, trust and loyalty.

Impact

Since its rebrand, Afro Money Week has gone ahead to cover more destinations, with its first hosting over 3000 people which has set the pace for the organization to go from local to global, achieving its goal of expansion with a continuously growing community of well over 5000 people.