A possibility worth exploring.
The project formed part of an initiative to show how Femigrey could approach business challenges through strategy and design.
We imagined a platform for young Nigerians seeking knowledge to develop their careers, businesses, and understanding of the world. That premise gave us a specific audience and a clear question: how could the platform make access to essential information feel approachable and engaging?
Giving the platform a direction.
We simulated strategy sessions to establish ReadMine’s goals, aspirations, and narrative. From there, we developed a visual identity and supporting assets for the ways people might encounter the platform.
The resulting work explores how a learning platform could communicate with its audience through a consistent personality and visual language.
The work drew interest, leading people and business owners to approach us about the challenges in their own businesses.
