Overview

ReadMine is a project that is part of an initiative to exhibit what we're capable of doing for businesses at Femigrey.

We developed a fictional digital platform created to make essential access to information easier for young Nigerians. We further established the need for an identity and personality that would help them connect with young Nigerians who are looking to get easy access to essential books, research and information to broaden their knowledge in a fun, easy and exciting way.

We simulated strategy sessions to craft the goals and aspirations of ReadMine as a brand and developed a compelling narrative that we then translated it into a unique visual identity to represent the business and make it easily identifiable to the users and the world at large. In doing this, we designed aesthetically pleasing and functional visual assets that will shape people's experiences with ReadMine across all touch points.

This project was a success because it gained a lot of traction and resulted in a significant increase in brand awareness and more business for us as it led to various people and businesses owners showing an interest in what we offer as solutions to their business challenges.