Understanding what the idea needed.
Through strategy sessions, we worked with Zino to clarify the idea and establish the insights that would guide the institution’s narrative.
We then developed a compact visual identity kit that the business could use in its early stages and extend as its needs grew.
Something to build on.
The kit pairs a primary and secondary typeface with a palette of Jordan blue, crown yellow, white, and silk white. The crowned shield comes in horizontal, stacked, and symbol versions, each in blue, white, and yellow, so the institute can stay recognisable wherever it appears.
The work established the groundwork for Jordan Leadership Institute to build on.
