Connecting the promise to the product.
The work brought together how 5thPro would present itself and how people would interact with its game. We developed the identity alongside the product’s interfaces and language, collaborating with the team involved across these parts of the business.
The tagline “more than fantasy” expressed the relationship between the fantasy football game and the real-life rewards players stood to gain.
Establishing the experience.
The interface work included match lists, player cards, and team selection screens.
The work established a foundation for the startup and helped attract interest from investors.
