Overview

This presentation highlights our approach to rethinking Rushing Tap as part of an initiative to help businesses see better possibilities in their visual narrative through the lens of filling the world with delightful experiences.

Based on the findings from our brand audit, we developed a compelling narrative that positions Rushing Tap as a marketing partner to businesses striving for growth in a digital age and translated it into a memorable visual identity.

The initiative led to more business for us as other players in the industry reached out to collaborate with us on leveraging strategic branding and design to drive growth and impact for their business.