Looking again at the business.
The project began with an audit of how Rushing Tap presented itself. We used the findings to explore its role as a marketing partner for businesses seeking to grow in a digital environment.
That narrative became the basis for a new visual identity, connecting the agency’s storytelling work with the wider contribution it could make to its clients’ businesses.
Exploring what could be possible.
The logo brings together the letter r, a camera lens, and a ripple. We extended the ripple into a pattern, set it with Product Sans, Montserrat, and a palette of blues, then carried the system across stationery, merchandise, a van, screens, banners, and billboards under the line “Digital marketing solutions with ripple effect.”
The exploration led others in the industry to approach us about using strategic branding and design to drive growth in their businesses.
