An idea looking for its expression.
Jade Osiberu, the director and founder of Greoh Studios, reached out with a new business idea and a need for its identity. The work also called for a compelling narrative and an actionable strategy to guide how the business would introduce itself.
We started with discovery sessions to understand SmashHit’s goals, aspirations, and values. Those conversations helped us explore what the platform could mean to an audience living with the pressure to keep working, keep moving, and keep up.
Entertainment as time for yourself.
The direction connected immersive cinematic experiences with self-care and wellbeing. SmashHit would encourage people to take a pause from the relentless grind and make room for enjoyment.
That thinking informed a personality we could recognise in everyday life: the friend who encourages you to live a little more.
Carrying the idea into the identity.
We developed the visual identity system and its applications around that personality, extending the work into the assets and motion through which people would encounter SmashHit.
The narrative, identity, and motion gave the new platform a shared direction for how it would show up and invite people into its world. The first Hit released after launch reached over 30,000 views in four days.
